Attention to the neck and nape of the neck in Japanese skincare
Attention to the neck and nape of the neck in Western skincare is generally less marked than the care these areas of the body receive in Japanese skincare. It all...
News
Slow Beauty: Beauty as a ritual, respect, and slowness
Life is frenetic these days: we live in a society that pushes us to rush and get everything right away: results, answers, perfection. Even in cosmetics. Perhaps the time has...
Mottainai | The full value of every object
The term “ mottainai ” (もったいない) is an expression in contemporary Japanese that expresses a certain regret regarding the full value of something that is not used to its fullest...
Japanese Beauty | The Origins of J-Beauty in the Edo Period
Japanese skincare , or J-Beauty, is much more than a simple routine: it is a ritual aimed not only at improving the appearance of the skin, but at taking care...
