Attention to the neck and nape of the neck in Western skincare is generally less marked than the care these areas of the body receive in Japanese skincare.

It all lies in aesthetic and cultural differences: in the West, beauty is often associated with facial expressiveness, while in Japan even what is hidden, barely hinted at, is often valued.

Attention to the neck and nape of the neck in Japanese skincare has deep roots in traditional Japanese culture, still expressed today in the style of the geisha , highly cultured entertainers for whom these parts of the body were, and still are, elements of beauty, attraction and ritual care.

In ancient Japan, and in many cases still today, beauty was preferred to be hinted at , rather than exposed. Consequently, when what was normally hidden was even slightly glimpsed, it became a powerful symbol of seduction.

The nape of the neck and the neck were among the few visible areas of a woman's skin due to the typical Japanese garment, the kimono . The latter was typically worn very close to the body, almost completely covering the curves, but it became a seductive detail for geisha, who wore it loose at the back, revealing their necks, exposed by their gathered hair and highlighted by makeup with the same precision as Western women's eye makeup. The posture and slight inclination of the head, along with the walk in geta sandals, delicately accentuated the grace of the nape of the neck.

The modern Japanese skincare tradition keeps this cultural attention alive, translating it into daily care gestures: skincare products are applied with top-down movements, also reaching the neck, and as in our Bright Lift Drainage self-massage, we try to stimulate the lymphatic system to relax tense areas and harmonize the body.

ZenRew Treatments: Not Just for the Face

The ZenRew treatment created by warew is an experience designed to rebalance skin and mind.

Through slow touches, targeted pressure, and techniques derived from traditional Japanese massage, ZenRew promotes the release of tension and reactivates microcirculation not only in the face, but also in specific areas such as the neck, nape, and décolleté.

Neck, nape, and décolleté treatments are specifically included in our UME and NAGOMI treatments, which last 90 and 120 minutes, respectively. Discover our full price list here and choose your experience: https://warew.it/pages/trattamenti-zenrew

Stretching the neck and back is especially important for those who spend long hours sitting or at the computer: it relaxes the shoulder area, promotes a more open posture, and releases tension built up in the upper body.

This relaxation also has positive effects on the facial muscles, particularly the forehead, where postural stress often contributes to the formation of expression lines.

It is important to underline, however, that treatment alone is not enough .

The skin , the largest organ in our body, needs continuity and daily nourishment . The ZenRew treatment prepares and awakens the skin, but it is the skincare products, used wisely during the treatment programs and applied consistently day after day, that nourish it deeply.

Only by combining treatment and daily skincare can you achieve real change: more radiant and balanced skin . For this reason, the ZenRew journey is not just a massage to be enjoyed once in a while, but the starting point of a new way of taking care of yourself, in which every gesture has a meaning and each ZenRew product works in synergy with the treatment to enhance its results.