In the world of skincare , we're often told how important it is to take care of our skin with consistency and dedication. However, there's a fine line between an effective routine and an excessive one. Overdoing it , even with the best intentions, can lead to results opposite to those desired.

So let's talk about 3 common mistakes that are best avoided to maintain healthy and balanced skin.

1 | Washing your face too often

If you've been following warew for a while, you'll already know that cleansing is a fundamental step in your daily routine.

It's important not to overdo it, though: washing your face more than twice a day or scrubbing too vigorously, perhaps with the idea of ​​"removing all the dirt," can compromise the hydrolipidic barrier that protects the skin. A damaged skin barrier can't adequately defend us from external aggressors, causing dryness, redness, and sensitivity.

Those with oily skin often tend to overwash their face to remove excess sebum, perhaps mistakenly thinking they've overhydrated their skin. In reality, it's often the exact opposite: our skin tends to produce excess sebum when it's not sufficiently hydrated, to compensate for the lack of nourishment.

So if your skin feels oily when you wake up, consider switching to a richer emulsion like Emulsion Moist or Rich or a more nourishing moisturizer, like Warew Cream Rich.

Even when we use a towel to dry our face, we should be careful not to rub , but rather to dab gently, using a clean towel and rinsing our face with water that is not too hot, which can dry the skin further.
Also be careful with overly aggressive cleansers: if your skin feels tight or dull after washing, it's a sign that something's wrong.

If you suffer from acne or small blemishes, avoid touching your face too much or, even worse, squeezing small pimples while trying to remove them: you risk causing infections and scars that will take even longer to disappear.

Warew's advice

Choose gentle cleansing products , such as Warew Cleansing Foam or Warew Washing Foam , and wash your face with light, mindful movements, as if you were caressing your skin. Use lukewarm, not too hot, water, and pat dry with a clean towel without rubbing.

2 | Over-hydrating

It may seem counterintuitive, but yes: excessive hydration can also create imbalances.

The skin has its own natural balance , made up of a hydrolipidic film, microbiota, and self-regulating abilities: the more products we apply, the greater the risk of introducing ingredients that can alter it. Some ingredients can be irritating or sensitizing, or interfere with the specific microbial environment of your skin, compromising its functionality and promoting imbalances such as dryness, redness, or blemishes.

The result? A thinner stratum corneum , a weaker skin barrier, and increasingly dry skin, paradoxically due to overhydration.

Furthermore, tapping products forcefully doesn't aid absorption; in fact, it can irritate delicate skin. Each step of the Warew Bright Lift Drainage method—from the eye contour to the face and décolleté—is performed with light pressure, fingers and fingertips in broad but soft movements, to promote drainage without intense rubbing and is designed to be gentle and soothing.

Also be careful not to apply too much product : too much moisturizer, for example, is not absorbed properly by the skin and can oxidize when exposed to oxygen, making the skin less luminous and causing an annoying "pilling" effect that also interferes with makeup.

Warew's advice

Adopt the less-is-more philosophy. Focus on a few well-formulated products and apply them gently with the Bright Lift Drainage method, listening to your skin's real needs.

Don't overdo it with creams: instead, apply them in several steps , taking a small amount from the jar and adding more only to the driest or most irritated areas.

3 | Exfoliating too often

Regular exfoliation is helpful for keeping your skin glowing and free of impurities: it removes the surface layer of dead cells and allows it to renew itself more quickly. However, exfoliating too frequently or with overly abrasive products can seriously damage your skin's balance.

Aggressive peels, scrubs, or pore masks used too often can remove not only dead cells, but also the living cells that make up healthy skin. This weakens the skin barrier , causing dryness, irritation, and even increased sebum production as a defensive response: those with oily or combination skin should be especially careful!

Warew's advice

Use mechanical scrubs sparingly (those containing sugar, salt or small components that exfoliate through rubbing) and instead opt for products with delicate formulations , which focus on exfoliating ingredients that are more suitable for daily application.

After exfoliation, your skin will be particularly sensitive : so remember to always apply a layer of sunscreen .

In conclusion

At the heart of Japanese skincare is balance : listening to your skin, not forcing it.

A simple, targeted, and consistent routine like Warew's maintains your skin's natural beauty: even the best in-salon facial alone can't last over time.

A few minutes of skincare, morning and evening, every day, are what makes the difference: what better time to start than now?