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Double Hydration, J-Beauty's beauty secret

We at warew often talk to you about double cleansing , a must in the Japanese beauty routine: however, you may also have heard of double hydration , also a cornerstone of the J-Beauty routine and a precious ally with the arrival of autumn.

Temperatures dropping, the air getting drier, and your skin starting to feel tight? It's the perfect time to better understand double hydration and how it can enhance your skincare routine.

But what is double hydration?

Let's start with an important clarification: the skin does not need water , but lipids , that is, fats.

Drinking water regularly throughout the day is certainly essential for our body. However, our skin is structurally composed not of water but of various lipid components , and therefore needs to remove the oily matter contaminated by external agents through cleansing and then replenish it with products containing the appropriate lipid component.

Double hydration, which would therefore be more correctly called double nutrition , is a concept already known and widely used in Japanese cosmetics and also in daily routines, which is only recently becoming popular in the West.

It consists of layering two different types of hydrating products: a first step with a lighter consistency, in our case an Emulsion , and a second, richer step, such as a moisturizing cream , which seals the nourishment into the skin and protects the skin barrier.

But what is this stratification for?

The purpose of Emulsions and all the products used as the first step of double hydration is to prepare the skin , leaving it ready to best receive further care.

In the case of warew, this is possible thanks to the unique miniaturization technology of the Emulsions, which reduces the size of the active ingredients contained in the products to a minimum, so that they can penetrate deeper.

Moisturizer alone cannot provide deep hydration, as its specific purpose is to create a protective barrier on the skin, and therefore remain on the surface.

For this reason, it is important to use two different hydrating products : one that is lighter, but which nourishes deeply and restores an environment suitable for receiving nourishment, and a richer one, which supports and strengthens the skin's natural barrier.

In summary, double hydration combines two different types of hydration to nourish the skin both deeply and on the surface .

This approach isn't just helpful for those with dry skin: proper double hydration also prevents excess sebum buildup and keeps every skin type in ideal condition.

How to integrate double hydration into your routine?

After washing your face and making sure all impurities are removed with double cleansing, the next step in the Japanese skincare routine is to treat the skin according to the concept of double hydration, applying two types of products that work on different levels of the skin.

With the change of season, we at warew recommend using the Emulsion Rich , with a more consistent but still light and easily absorbed texture, suitable for drier skin and cold climates.

After restoring optimal hydration levels with the Emulsion, it's time to restore the skin's barrier with the cream. Choose one based on your skin type:

warew Cream Aqua : light consistency and fast absorption, suitable for oily or combination skin and for use during the summer season.

warew Cream Rich : nourishing and plumping, full-bodied texture that gives hydration and comfort to the most dehydrated and tired skin.


The function of the Emulsion

Let's summarize the benefits of Emulsions, the first step of double hydration by Warew:

  1. Light hydration : emulsions are perfect for daily use and enhance the effect of serums or creams applied subsequently.
  2. Skin Barrier Support: Emulsions help protect and strengthen the skin's natural barrier, which is essential for keeping harmful pollutants at bay and retaining moisture.
  3. Non-greasy finish: Even for those with oily or combination skin, emulsions offer the necessary hydration with their light texture, which ensures balanced and fresh skin.
  4. Delicate formula: Warew emulsions are dermatologically tested on sensitive skin and therefore suitable for inclusion in any routine.

Who is double hydration suitable for?

Double hydration is suitable for all skin types:

  • dry and dehydrated skin: helps restore optimal hydration levels with both deep and superficial action, making the skin noticeably softer, more elastic and luminous.
  • Sensitive skin: thanks to the layered approach, it allows you to nourish without overloading the skin.
  • Mature skin: improves elasticity in the innermost layers of the skin and reduces the visibility of fine wrinkles, making the skin firmer.
  • combination or oily skin: hydrates without greasing, rebalancing sebum production.

Double hydration is a daily habit suitable for everyone, but it is important to be consistent: an emulsion or cream alone cannot have the same effect as proper double hydration.

In our flagship store we are often asked if it is possible to use the emulsion alone instead of the cream for oily skin: our answer is absolutely no !

Thinking that oily skin needs less hydration is a mistake: in many cases, the skin tends to produce too much sebum for the opposite reason: if it is not sufficiently hydrated.

Try touching your skin when you wake up, especially your forehead: if it already feels oily in the morning, it's probably time to switch to a more nourishing routine.

Even the oiliest skin needs both steps to be properly nourished: if you're worried about overloading your skin, be careful to let each product absorb well between steps and use a small amount of cream at a time, applying it first to the most critical areas and adding more only if necessary.

Listen to your skin and it will thank you!

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