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Why the 3-Step Warehouse Routine Works

The warew skincare routine consists of three fundamental steps , plus a Special Care step that includes products designed to address specific concerns. Let's explore why we chose these three daily steps, and how you can adapt them to your specific needs.

The skin : one barrier smart (and what she really needs ) 

The skin surface is made up of many tiny " bricks " ( corneocytes ) held together by a " mortar " of substances proteins and fats : this is the hydrolipidic film , where it lives Also part of the microbiome cutaneous , the set of organisms and bacteria that live on our skin, which we have already talked about .

This is where Yes they deposit sebum oxidized , powders fine dust and smog. Cleaning these impurities daily is necessary , but it's the "how" that makes all the difference : they are needed gestures specific chemicals ( affinity and surfactants delicate ), no chafing mechanics That they stress the barrier . 

When we alter too much of our hydrolipidic film , the skin perceives the lack and can react with excessive sebum production and shine or sensitivity . The warew routine puts order with three passages essential and synergistic : cleansing , film restoration , and hydration / protection . Each step has a purpose. precise and prepares the field for the next one , so that the active can function better using less product . 

 

Step 1 — ARAU (): Cleanse Intelligently 

Warew double cleansing starts with Cleansing Oil : oils light, like rice bran , they dissolve sebum by affinity oxidized , filters sunscreens and makeup, limiting friction . The quality of the raw materials and the expertise formulation I am crucial : good property solvents allow for cleaning deep without having to rub too much . In Japan , this experience on the cleansing has roots historical and a market mature, which has greatly refined the choice of oils and the control quality . 

Washing Foam follows: whip up the foam with a net or with your hands dilutes the surfactants contained in the product (the ingredients that create the foam, so to speak) and the microbubbles they incorporate the residues Already detached from the oil . The result is a finish clean and pH- friendly , with less stress on the barrier .

It is the heart of double cleansing Japanese : deep Why it gets where it's needed, delicate because reduces the concentration of surfactants in contact direct with the skin . 

 

Step 2 — TOTONOERU (整える): put the hydrolipidic film back in place 

After washing, the skin naturally tends to produce more sebum and its pH temporarily rises .

The Emulsion is the step That reports balance : aqueous portion + lipid portion skin - friendly they fill The spaces between the corneocytes , rebalance the mineral salts and give the skin the signal that the barrier is intact again. Three different textures — Aqua, Moist, Rich — modulate the load lipid based on the season and specific need . 

Warew emulsions are formulated with Ume distillate ( instead of simple water ) and Cell Viable Complex (four plants medicines Japanese ) to support skin resilience and strengthen the barrier . It is important to remember that Emulsions are not film-forming : they work in depth , preparing the ground for the serums and cream, but never replace the latter. 

 

Step 3 — MITASU (満たす): hydrate and protect for a long time 

The moisturizing cream closes the routine, creating a protective microfilm That reduces loss of water transepidermal and maintains over time i benefits accumulated .

The logic of separating emulsion and cream allows you to moisturize at different levels levels : first yes reports balance inside ”, then yes protects outside ”, avoiding heaviness on the surface . With two different creams — Cream Aqua and Cream Rich you can They cover all seasons and skin types , thanks also to the combination with the different Emulsions . For example, if you still find the Rich Cream too heavy, in the autumn you can consider combining Emulsion Rich with Cream Aqua. 

The difference you feel it in the consistency : less swings , more comfort, make-up that Yes he stretches better and skin That appears more compact and bright . It is a simplicity functional , not cosmetic that follows passing trends . 

 

Why works over time: tradition + science + supply chain 

J - beauty culture privileges gestures correct and continuity : this That It has lasted for centuries because it does so it works , and modern technology refines it efficacy and safety .

warew was born in Japan , with production and control quality in Yokohama, and brings a method out of the country faithful to its origin, without adaptations opportunistic . 

Alongside the main product line , there is a special line with a focus on biotech, sussh by warew , based on bio- actives oceans and technologies advanced : an integration That strengthens the skin barrier , its hydration and firmness , to be inserted Between emulsion and cream when you need an extra boost . 

 

How to get started (and customize ) 

  • Morning: foam (or double cleansing if you don't have dry skin), emulsion and cream.
  • Evening: Cleansing Oil → Washing Foam; then 2–3 pumps of Emulsion (Aqua/Moist/Rich) and cream.

Adapt texture and quantity to the season : more Aqua and Cream Aqua with humidity high ; more Rich and Cream Rich with cold/dry. 

You want optimize manual skills and pressure ? Learn the Bright Lift Drainage method with our Japanese Beauty Masters at the Warew Flagship Store in Milan, or ask us for a remote consultation : small touches in strategic areas improve microcirculation , absorption and results visible over time.

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