In the world of cosmetics, more and more people are looking for products based on natural ingredients, which are gentle on the skin but truly effective.

In this panorama, warew expertly blends Japanese tradition, local ingredients and technological innovation to create a unique and precious ingredient: the Cell Viable Complex .

The Legacy of Traditional Medicine: Beauty from Nature 

In his research laboratory in Yokohama, w arew is constantly dedicated to the research of plants used in traditional Japanese medicine and beauty, selecting ingredients that are as local as possible and offer real benefits for the skin ; in fact, over 90% of the ingredients in Warew products come from Japan.

These are not passing fads: these ingredients are rooted in centuries of knowledge passed down through the generations . 

Onsen water, Ume plum distillate, essential oils: every natural ingredient in a Warew product has been chosen to work harmoniously with your entire routine, benefiting your skin and your mood. The aromatherapeutic effect of essential oils gently accompanies you in your skincare routine, providing an immediate relaxing effect.

Among the many natural ingredients contained in warew products, there are 4 that are particularly important: this complex of four elements forms the essential ingredient of our skincare line, the Cell Viable Complex.

Cell Viable Complex  

warew has developed a completely new cosmetic ingredient, using technology to extract the power of four plants that have been used as natural medicines since ancient times.

This complex of natural elements is called Cell Viable Complex, and is the result of the synergy of 4 extracts derived from four different medicinal herbs: Ume , Matsuba , Sakura and Honoki .

Let's see the main benefits of this precious ingredient:

1. Improves skin elasticity , with an anti-aging effect, stimulating the production of collagen and elastin;
2. It retains hydration within the skin: in fact, it is not enough to deeply hydrate if our skin does not effectively retain this hydration throughout the day.
3. Anti-glycation effect : Glycation is a chemical process by which excess sugars in our body bind to elastin and collagen, two important molecules that keep our skin healthy, making them more fragile and less effective. Cell Viable Complex helps counteract this process, maintaining skin elasticity and preventing the formation of wrinkles.
4. Strengthening the barrier effect : The skin is our first and most important ally against external influences, such as pollution, temperature changes, and dirt. The Cell Viable Complex promotes the production of involucrin, a protein that helps create a protective covering in the deepest layer of the skin, keeping it strong and healthy.
5. Anti-inflammatory effect: Several of the natural ingredients in Cell Viable Complex are prized in traditional medicine for their effectiveness in reducing redness, inflammation, and irritation.
6. Antioxidant effect: Skin cells are oxidized by free radicals, particularly unstable molecules that can damage their cellular structure. The Cell Viable Complex counteracts and prevents the formation of these harmful molecules.

Let's now discover which natural ingredients make up the Cell Viable Complex and their qualities.

Sakura (cherry blossom)

• Illuminating: fades dark spots and evens out skin tone.
• Soothing: reduces redness and inflammation, suitable for sensitive or reactive skin.
• Moisturizing: Helps keep skin soft and radiant.

Ume (Japanese plum)

• Detoxifying: Ume extract is known for its purifying properties.
• Natural exfoliant: Organic acids (like citric acid) help remove dead skin cells.
• Revitalizing: stimulates cell regeneration, improving tone and texture.

Matsuba (pine needle)

• Purifying and antibacterial: ideal for impure or acne-prone skin.
• Anti-inflammatory: helps calm irritation and redness.
• Rich in vitamin C and essential oils: promotes skin radiance.

Honoki (magnolia)

• Powerful anti-inflammatory: thanks to the compounds honokiol and magnolol, it is excellent for sensitive or problem skin.
• Natural antibacterial: useful for preventing impurities and maintaining skin balance.
• Anti-aging: protects collagen and improves skin elasticity.

Why choose warew?

Choosing warew means choosing a skincare:

• Natural, but supported by science
• Rooted in Japanese tradition , but relevant today

Warew's commitment to sustainability and authenticity is visible in the contents of each product:

• 95% of the ingredients are of natural origin
• More than 90% is of Japanese domestic origin

Each raw material is precisely traced to its final processing site in Yokohama, ensuring maximum transparency and safety for consumers.

This is warew's commitment: to the environment, to your skin.