On the occasion of the first edition of the Milano Beauty Week which was held from 3 to 8 May 2022, we consolidated our partnership with the Libellule Onlus Association, an association that supports women in the prevention and treatment of oncological diseases.

Together with the Association, warew has promoted a series of events dedicated to Japanese Culture and, in particular, the concept of “Giving Importance” which is expressed in the Japanese words “Taisetsu Ni” (大切). A transversal concept that means giving importance to oneself, with the care of oneself and one’s skin, to other people, dedicating special attention to them, and to one’s time, learning to appreciate the gifts of everyday life.

On May 3, 2022, the Casa delle Libellule in via Filippino Lippi hosted a day dedicated to the culture of Japanese hospitality with Atelier di Furoshiki, the art of wrapping gifts using fabric. During each of the four interactive workshops scheduled for the day, participants were able to choose their favorite fabric from a wide range of colorful patterns and learn the art of wrapping a bag with the guidance of Ai Yamamoto, Japanese Beauty Coach of warew Flagship Store.