On October 22, 2022, warew Flagship Store celebrated three years of activity in the city of Milan: an important milestone achieved thanks to the harmonious cooperation of an international, passionate and creative team.

The store was born in 2019 as an experiential store of Japanese cosmetics and also on the occasion of the anniversary the experience was at the center of the celebrations. Thanks to the invaluable participation of Hanae Takeshita, master in the art of Japanese writing, our guests were able to witness a unique and ever new show seeing their name, or a word of their choice, reborn in the form of a Japanese kanji character.

The theme of the evening was “Kouhaku” (“Red and White”): red and white are the colours of warew but they are also the colours of traditional Japanese ceremonies and their combination is said to be auspicious.

The new cocktail presented during the evening, entitled Kouwa (紅和 - “Red harmony”), was a balanced blend of Umeshu, Sake and infusion of Rose and Cardamom. A tribute to Japan and Nature that inspires the philosophy and holistic approach of warew.

Thanks to the enthusiastic participation of all the members of the warew team, friends and customers, we celebrated this third anniversary with gratitude and with a confident look towards the future! We will continue to work daily to make the Store an increasingly lively place where you can meet and experience the real J-Beauty with ever new, original and engaging experiences.